By closely assessing and interpreting public opinion, prime world wide For Events and Media can develop effective communication plan that can assist in heightening organization's effectiveness of the client, enhance public opinion, or, if called for, help change it.
Here are some of the services that can be included in our client's campaign:
Strategy creation, assessment and implementation.
Production, adaptation and dissemination of media information, press kits, press releases, newsletters and the like.
Organizing group and individual press visits, press events, conferences, interviews and briefings and handling of all media requests and enquiries.
Conception and organization of media promotions which include press monitoring and clipping services.
Brand, product and special event launches including creating and raising brand awareness.
Photo-calls and special projects.
Provide counseling in crisis.
Event Organizer, the most important promotion tools effective in business are:
Conference, seminars, exhibitions and trade shows.
Corporate, product and project launches
Gala dinners
Press conferences
Championships
MEDIA STRATEGIES
Great comprehension of the Arab media supported by close relations with all strong contacts in the media. Various companies require different media services and relatively different methods of approach. Prime world wide does that professionally and accurately.
ADVERTISING DESIGN
A campaign, most commonly annual or sometimes seasonal, is preceded by a proper plan of nominating the locations, durations and means of promoting the products. That is vital in preparing the suitable design for the product to be likeable, attractive and effective in the advertising the campaign.
NEWSPAPER ADVERTISING
Reading a material requires certain amount of attraction and language technique. The meaning of a word can be changed dramatically by the typeface, case, size and spacing. Making an ad. for the newspaper and selecting the most suitable picture's to go along with it, need certain skills and knowledge of your target. We have this skill and knowledge.
RADIO & TELEVISION
To advertise a product in radio or television, one should be well equipped with the basic knowledge of the audience tastes, time-tables of the various channels and most suitable time to offer that product. It is much like choosing the best time to offer a special dish, when the audience is ready to take it.
BILLBOARDS & BANNERS
Many products can sell much better when they are being advertised via billboards on uni-poles, or on tops of buildings, or mounted on electricity poles, etc. Size, color and dimensions of an advertisement count a lot when advertising outdoor. We know all details very well.
Media Relations
A media relation is a core capability at prime world wide. We know that dealing with journalists takes experience, understanding, knowledge and care. We accomplish this by thinking the same way that journalists do and prepare materials likewise.
We have relationships with key journalists spanning decades, particularly in our specialist areas. We provide a press office if none is available in the client’s office, and contribute to an already existing internal team by strategic thinking and specialist writing—to campaign execution and story placement.
Employee Communications
Several members of the prime world wide team have spent years working on your side of the fence which means that we know how companies tick. We also know the constraints that each company's unique culture can bring.
We can help you produce content that is influential and effective based on the complexities and challenges of employee communications best suited for your needs.
One particular area of strength is devising internal programs that develop marketing awareness and excellence right across the organization. Another is meeting the internal communications challenges resulting from decentralized organisations.
Prime world wide has developed a unique model to help clients analyze, understand and develop their internal communications landscape. It is fresh thinking, but simple to apply and act upon. It can be presented on a single page, is practical and people quickly grasp it at a strategic level. It shows if there is a balance between types of communication with employees, points out gaps to be filled and indicates the scale of one way versus two way communications.
Content Development & Writing
Several members of the prime world wide team have spent years working on your side of the fence which means that we know how companies tick. We also know the constraints that each company's unique culture can bring.
We can help you produce content that is influential and effective based on the complexities and challenges of employee communications best suited for your needs.
One particular area of strength is devising internal programs that develop marketing awareness and excellence right across the organization. Another is meeting the internal communications challenges resulting from decentralized organisations.
Prime world wide has developed a unique model to help clients analyze, understand and develop their internal communications landscape. It is fresh thinking, but simple to apply and act upon. It can be presented on a single page, is practical and people quickly grasp it at a strategic level. It shows if there is a balance between types of communication with employees, points out gaps to be filled and indicates the scale of one way versus two way communications.
Marketing Communications
Many of our clients turn to us for a wider service than PR only. Our in-depth knowledge of our clients’ businesses means we can advise on and implement programs that combine different marketing communication techniques. All the time we communicate key messages with clarity and authority.
Where necessary, we work with a wide range of trusted partner agencies to provide the expertise we need to deliver full-service marketing communications projects. These include design specialists, telemarketing companies, translation agencies, media buyers and market research firms.
Brand Development
In our minds, a brand is a company, product or service that is recognized, nationally or within its own industry, and carries with it a reputation and a promise. These can be great, ordinary or negative.
Many of our clients are on the journey to becoming a brand and we play a large or small part in making it happen. Others ask our advice when they have lost their way. Others are already a brand and are looking for new ideas to excite the market, influence consumers or prompt business buyers into action. We have handled:
1. New brand development including full visual identity
2. Re-branding and brand evolution
3. Positioning and re-positioning
4. Messaging development and refinement
We have done this for start ups, companies which have merged, changed direction, launched new products and services, or which didn't really know who or what they were and needed our help in getting their proposition defined and communicated.
Crisis Management
The team at I-Vision has extensive experience in helping organisations deal with crises. Most companies now recognize that the way they deal with communications during a crisis situation can significantly affect their corporate reputation.
A ‘crisis’ can be defined broadly as anything which affects or could potentially affect your organisation’s reputation, and ultimately bottom line.
We have worked with clients on the following:
1. Manufacturing disaster
2. Product tampering
3. Product recall
4. Accidents which affect employees, customers or the general public
5. Negative comment by customers/media
6. Blackmail
7. Financial disruption
8. Environmental contraventions
Prime world wide offers a complete crisis management package.
You can use any number or mix of these services, depending on your needs.
1. Crisis management strategic planning
2. Crisis management audit/health check
3. Issues tracking and advice
4. Crisis plan rehearsal
5. Media training
6. Implementation
We can act as your official or additional communications/PR department or press office in times of crisis.
We can provide a full communications team, at short notice, with extensive experience in advising on the management and handling of crises as well as experience of dealing with all manner of media. We can either work from our site, or from yours.
Industry Analyst Relations
Industry analysts not only follow global industry players, but also track new, smaller companies so they can keep a broad perspective on industry issues and trends. As well as researching and writing authoritative reports, industry analysts are regularly called upon for comment by the media. This gives them a double influence on shaping industry opinions.
Prime world wide For Events and Media provides clients – large and small – with expert help in dealing with the analyst community. This support ranges from preparing detailed briefing materials to arranging one-to-one briefings and 'analyst tours'.
Business Model
If you want to receive a significant return on your investment in PR, you need a PR consultancy that cares about hitting the target. Because we are not a very large Arab agency, we are able to offer our clients a much more personal service. This also means we have fewer overheads and are able to offer big agency service and results, at a moderate agency price.
Prime world wide works on an accountable-retainer basis. A specific number of hours is committed and delivered in accordance with a pre-paid, minimum monthly fee. For projects that exceed the minimum monthly fee, prime world wide will ensure the approval of the client before beginning the additional work.
PR Services & Governmental Relations
We know what works
The portfolios of PR services presented here reflect the best of our skills, and the way that clients tend to think about PR. In practice, many of our clients make use of our expertise across several areas, and benefit from the energies of an integrated approach.
The long experience of the people at. Prime world wide brings distinct benefits. We think before we act. We know what works. We have enough experience to deliver results quickly and effectively without wasting time. We have excellent understanding of business and company culture. So what we do works.
|
Exhibitions and conferences.
